GPS helps brands and organizations leverage the unique power of books to unlock the full potential of their content.

Jason Allen Ashlock has tracked the power of narrative across multiple graduate degrees, founding and selling startups, packaging intellectual property for the world’s largest publishers, consulting for dozens of organizations, and leading organizational transformation inside enterprises. His model of “Story-Based Thinking” has been applied by Fortune 500s, fast-growth startups, international associations, think tanks, universities, and more. He currently serves as the SVP for Customer + Employee Experience at Kuehne + Nagel, the world’s largest freight forwarding and logistics company.

Graceann's career has placed her on the forefront of brand building, product development and organizational transformation. She brings a strong track record of partnering with CEOs and CMOs to drive significant increases in shareholder value for numerous Fortune 500 companies as well as helping younger brands and startups crystalize their brand positioning to accelerate growth. Graceann Bennett was most recently the Chief Solutions Officer for Dow Jones. There she was responsible for harnessing the influence, intelligence and perspective from across the company to solve problems in innovative ways and unlock new value for clients. Before Dow Jones, she was a founder of Omnicom Group’s We Are Unlimited, the first of its kind, collaborative agency model that has inspired an industry-wide shift in agency structuring. In that role, she pioneered a new approach to brand strategy based on real-time, data-driven insights shaped by experts across digital, social, retail, and human behavior.

Susan Ruszala is a marketing and business development consultant with a deep history in book publishing and media. Companies engage Susan to help solve problems and get things done, particularly around conceiving and launching new businesses or revenue lines. She is the former President of NetGalley; led business development efforts for OptiQly, and served on their Board; and consults regularly for companies developing new solutions within the publishing vertical.

Miral Sattar uses data and analytics to help authors publish and promote their books, as well as social media tools to reach audiences through such platforms as her widely popular viral BookToks. Most recently, she has been devoting her time to her kids fiction podcast, Bearily Bear Stories, that was named Best Podcast of 2022 by Common Sense Media and promoted in Apple’s Podcast Homepage. Fans can also find her on TikTok and Instagram (@miralreads), where she raises awareness about diversity in kids’ publishing. Miral is also the founder of Bibliocrunch, an award-winning platform that connects authors with editorial services. She has lectured at Yale, NYU, CUNY, Pace, and other universities across America and has helped numerous books become bestsellers; thousands of publishing professionals have benefitted from her tech training courses for writers. She has been featured in TIME, CNN, the Wall Street Journal, the New York Times, and NY Daily News, among other media publications. She holds an M.S. in Publishing (Digital + Print Media) from NYU and a B.S. from Columbia University in Electrical Engineering and Computer Science.

Roger Scholl served as VP and Executive Editor of the Doubleday, Crown, and Random House Publishing Groups within Penguin Random House, Inc. He was the Editorial Director of the Currency imprint, focusing on focus on business, innovation, entrepreneurship, finance, economics, and transformation. Prior to that, he was a Senior Editor at John Wiley & Sons, and at G.P. Putnam’s Sons, where he started out in book publishing. Over the course of his career, he has acquired and edited more than 50 New York Times and Wall Street Journal bestsellers. In 2020, he collaborated with Joshua L. Powell in the writing of the book NRA: A Tell-All Account of Corruption, Greed and Paranoia within the Most Powerful Political Group in America.

Lorraine Shanley, President of Market Partners International (MPI), began her career at Barnes & Noble, Book-of-the-Month Club, and HarperCollins, where she served as Editorial Director, before co-founding MPI, a publishing and media consultancy. Current and recent clients include: four of the Big Five publishers; the largest marketer of lifelong learning material; a global digital education, research, and assessment company; and a UK-based publicly traded media company.

Peter Winick is the founder and CEO of Thought Leadership Leverage. For the past two decades, he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. His clients include New York Times bestselling authors, members of the Speakers’ Hall of Fame, recipients of the Thinkers50 award, CEOs, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and the London School of Business.