Looking for new channels to market your product, show off your expertise, and share your brand story?

Think books could be an effective option for your needs – but not sure how get started?

Let our experts show you the way, through customized publishing programs tied to your strategic objectives.

Tell your story, your way, to advance your priorities…with our knowledge and network.

Benefit from the power of publishing

Use books to unlock the potential of your brand.

Use books to unlock the potential of your
brand. archive. network. history. content. heritage. message. mission.

Books—a smart way to tell your story and market your ideas

  • Why did your company begin?
  • What’s the history of your business?
  • What can your executives teach to others?
  • What does your business believe in?
  • What does your brand stand for?

GPS generates value for clients whose goals include:

  • Authority
  • Brand Extension
  • Contact Acquisition
  • Ancillary Revenue
  • Education
  • Customer Good Will
  • Fundraising
  • Brand Promotion

Picture handing a professionally designed book about your business or cause to your customers, the media, investors, or influencers. It’s a powerful way to highlight:

  • The history of your organization or products
  • Biographies of founders or leaders
  • The mission of the company and progress toward goals
  • The depth of a company archive or historical collection
  • Subject-matter expertise through manuals or guides
  • Executive thought leadership and business philosophy
  • Organization milestones, such as anniversaries or mergers & acquisitions
  • Industry research or reports

The GPS Advantage

GPS guides corporations, institutions, media enterprises, and nonprofits to leverage their authority and get the most bang from their brands.

Knowledge + Network

GPS publishing consultants are known for their unmatched expertise and ability to develop customized publishing solutions.

And they can help you conceptualize the perfect subjects and formats to serve your organization and audience, and move from strategy to execution.

Think of Gotham Publishing Solutions as your dedicated turnkey publishing team, enabling your organization to produce high-quality content without additional overhead.

When you work with us, you’ll have access to trusted professionals who excel in their specific lines of work, including:

  • Publishing strategy experts
  • Highly skilled writers
  • Developmental and line editors
  • Copyeditors and fact checkers
  • Experienced proofreaders
  • Graphic designers
  • Photographers and image specialists
  • Creative marketers
  • Well-connected publicists
  • Audio and video producers
  • Online course developers
  • Project managers
  • Licensing specialists and agents


Why books?

Physical books have enduring value and signal a commitment to quality and longevity. And they’re the perfect vehicle to drive your marketing message with gravitas and communicate your vision and voice.

GPS guides clients through options for content production that best align with their targets. Custom publishing programs may include:

  • Paperbacks, hardcovers, art books, limited editions
  • E-books
  • Downloadable audio

Your custom book programs can be amplified by other forms of media to deliver your message and connect with your audience.

Derivative Products
  • Leave-behinds
  • Print collateral to support conference engagements
  • Web content
  • E-Courses and webinars
  • Bookazines
  • Podcasts
  • White papers and reports
  • Speeches and presentations
  • Investor reports
  • Employee handbooks

The Process

GPS Gets You There

Guidance + Positioning

Our approach emphasizes a strict adherence to goals in developing custom solutions that position your brand for the audiences that matter most.


Let’s talk about your business goals. The first step is an exercise in listening for what’s important to you, be it announcing a new leadership team or product, customer acquisition, business transformation, establishing authority in your field, or broadcasting your message to new audiences.

Editorial Assessment

Let’s explore your content sources. GPS subject-matter experts will audit your existing intellectual property to uncover material with the potential to drive value through books and derivative works. It’s your content and your copyright. (We just make sure you get the copy right.)

Strategic Opportunities Report

GPS clients are presented with options for custom publishing programs, based on their goals, the material and messaging documented in the discovery stage, and the target audience.

Client Action Plan

Getting down to brass tacks, here GPS identifies the best resources for the development of your book program, and guides you through the process. This custom blueprint is a roadmap for executing on the publishing directions you choose.

Our broad network of publishing professionals includes expertise in:

  • Business and leadership
  • Economics and finance
  • Innovation and technology
  • Science and healthcare
  • Digital transformation
  • Human resources
  • Thought leadership
  • Biography and history
  • Politics and current affairs
  • Government
  • Global development
  • Public policy
  • Lifestyle
  • Wellness
  • Environmental issues
  • Social justice
  • Arts and culture
  • Education
  • Entertainment
  • Media

The Team

Gotham Publishing Solutions, Your Expert Guides

Photo of Dan Gerstein

Dan Gerstein

CEO and Cofounder

After 20 years of writing professionally, Dan founded Gotham Ghostwriters, the nation’s premier agency for ghostwriters. With more than 2,000 accomplished editorial specialists in the Gotham network, he’s built a business that’s collaborated on hundreds of high-quality books for globally known thought leaders, public figures, and cultural influencers. He is also a political communications consultant and commentator and a sought-after source for industry conferences and media.

Photo of Mike Shatzkin

Mike Shatzkin


Mike has been involved in the publishing business for nearly 50 years and is widely regarded as one of the leading thinkers in the field. In particular, he’s among the most prominent experts on the industry’s transition to digital. He founded and leads The Idea Logical Company, a consulting firm working on strategic issues for publishers and their trading partners. He is also co-founder of Publishers Launch Conferences.

Photo of Julie Blattberg

Julie Blattberg

Managing Director

A book publishing veteran with an acuity for compelling content and innovative ways to scale and drive revenue, Julie has held strategy, marketing, and operations positions at HarperCollins, Simon & Schuster, and Disney Publishing Worldwide, and was VP, Strategic Operations at Open Road. She works with brands to capitalize on their content, grow audience, develop messaging and branding, and optimize workflows and metadata.

Photo of Will Wolfslau

Will Wolfslau

Director of Operations

Will Wolfslau is the Director of Operations for Gotham Publishing Solutions and sister company Gotham Ghostwriters, where he oversees the day-to-day functions of the agency, client management, and the development of new service offerings.

The GPS Advisory Board

Photo of Jason Allen Ashlock

Jason Allen Ashlock


Jason Allen Ashlock has tracked the power of narrative across multiple graduate degrees, founding and selling startups, packaging intellectual property for the world’s largest publishers, consulting for dozens of organizations, and leading organizational transformation inside enterprises. His model of “Story-Based Thinking” has been applied by Fortune 500s, fast-growth startups, international associations, think tanks, universities, and more. He currently serves as the SVP for Customer + Employee Experience at Kuehne + Nagel, the world’s largest freight forwarding and logistics company.

Photo of Susan Ruszala

Susan Ruszala


Susan Ruszala is a marketing and business development consultant with a deep history in book publishing and media. Companies engage Susan to help solve problems and get things done, particularly around conceiving and launching new businesses or revenue lines. She is the former President of NetGalley; led business development efforts for OptiQly, and served on their Board; and consults regularly for companies developing new solutions within the publishing vertical.

Photo of Roger Scholl

Roger Scholl


Roger Scholl served as VP and Executive Editor of the Doubleday, Crown, and Random House Publishing Groups within Penguin Random House, Inc. He was the Editorial Director of the Currency imprint, focusing on focus on business, innovation, entrepreneurship, finance, economics, and transformation. Prior to that, he was a Senior Editor at John Wiley & Sons, and at G.P. Putnam’s Sons, where he started out in book publishing. Over the course of his career, he has acquired and edited more than 50 New York Times and Wall Street Journal bestsellers. In 2020, he collaborated with Joshua L. Powell in the writing of the book NRA: A Tell-All Account of Corruption, Greed and Paranoia within the Most Powerful Political Group in America.

Photo of Lorraine Shanley

Lorraine Shanley


Lorraine Shanley, President of Market Partners International (MPI), began her career at Barnes & Noble, Book-of-the-Month Club, and HarperCollins, where she served as Editorial Director, before co-founding MPI, a publishing and media consultancy. Current and recent clients include: four of the Big Five publishers; the largest marketer of lifelong learning material; a global digital education, research, and assessment company; and a UK-based publicly traded media company.

Photo of Peter Winick

Peter Winick


Peter Winick is the founder and CEO of Thought Leadership Leverage. For the past two decades, he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. His clients include New York Times bestselling authors, members of the Speakers’ Hall of Fame, recipients of the Thinkers50 award, CEOs, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and the London School of Business.


Let’s Talk!

GPS is at your service. Wondering how we can help support your business goals?